Haymarket Strategies

SD24 POSITIVE CAMPAIGN

Mail

24POS-1: Planned Parenthood endorses only Erickson

The Planned Parenthood Advocacy Project LA County endorsement, with Erickson's reproductive rights record on the back.

Front
Front: Endorsed by Planned Parenthood Advocacy Project LA County Action Fund. Endorses only John Erickson for State Senate. Wanna know why? Also endorsed by California Nurses, CTA, CSEA and UDW.
Back
Back: Erickson at a press podium beside a woman holding an I Stand With Planned Parenthood sign. Former VP at Planned Parenthood Los Angeles, on the frontlines for reproductive rights. He's on OUR side.

24POS-2: The real Democrat

Erickson as the real Democrat for Senate, standing up to Trump.

Front
Front: The REAL Democrat for Senate, with Erickson at a podium and the Planned Parenthood endorsement seal.
Back
Back: John Erickson is the real Democrat for State Senate. He stands up to Trump and fights for us, with nurses beside him and endorsing union logos.

24POS-3: Somebody's gotta stop him

Erickson as the check on Trump, with what he did and what he'll do.

Front
Front: Etched portrait of Trump. Somebody's gotta STOP HIM. Vote John Erickson.
Back
Back: John Erickson fights Trump's agenda. He did it: Planned Parenthood LA, work with immigrants. He'll do it: stop offshore drilling, end tariffs, make billionaires pay their share.

24POS-4: The good ones endorse Erickson

Endorsement piece: firefighters, nurses, Planned Parenthood, NOW Hollywood and Sheriff Luna.

Front
Front: The good ones endorse John Erickson for State Senate, with logos for LA County and Torrance Firefighters, California Nurses, Planned Parenthood, NOW Hollywood and Sheriff Robert Luna.
Back
Back: John Erickson is on our side. Erickson with a family, his record, and the full list of endorsing organizations. Vote by Nov 3rd.

24POS-5: Sheriff Robert Luna endorses

Sheriff Luna's quote on Erickson and public safety, with firefighter and nurse endorsements on the back.

Front
Front: Sheriff Robert Luna endorses John Erickson for State Senate, with a quote on his leadership against retail theft and violent crime in West Hollywood.
Back
Back: John Erickson fights for us. His record and endorsements from Redondo Beach, Torrance and LA County firefighters, California Nurses, SEIU 121RN and Planned Parenthood.

Digital

24POS-Video-1: :30 spot

Video

The positive :30, final cut.

24POS-Video-1: :15 spot

Video

The positive :15, final cut.

Social page banners

Digital

Progressives for Erickson cover art for Facebook and YouTube.

Facebook cover 1640 x 624
Facebook cover: John Erickson, Progressive Democrat for State Senate, District 24, West and Coastal Los Angeles, at a rally with protest signs, with the Progressives for Erickson disclaimer.
YouTube banner 2560 x 1440
YouTube banner: John Erickson name with the Progressives for Erickson disclaimer centered on navy.

SD24 NEGATIVE CAMPAIGN

Mail

24NEG-1: He did what?!

Comic-book reveal of Goldsmith quitting the Democratic Party and donating to a Republican.

Front
Front: Comic-style speech bubble: HE DID WHAT??!! OMG!
Back
Back: It's true. Political consultant Brian Goldsmith quit the Democratic Party when Trump ran, donated to a Republican, and helped spend millions to defeat Democrats. No on Brian Goldsmith.

24NEG-2: Which Brian Goldsmith do you believe?

Split-face Democrat and Republican Goldsmith, answered on the back: neither.

Front
Front: Which Brian Goldsmith do you believe? His face split blue and red between a donkey and an elephant.
Back
Back: Answer: you can't believe either. He's a political consultant paid to lie. Vote no on Brian Goldsmith, he's not on our side.

24NEG-3: Erickson fought, Goldsmith sat out

Contrast: Erickson in the fight against Trump, Goldsmith sitting it out.

Front
Front: John Erickson got in the fight against Trump, at a podium with a Planned Parenthood supporter. He's on our side.
Back
Back: Brian Goldsmith SAT OUT when Trump was elected. Quit the Democratic Party, helped defeat Democrats, donated to a Republican. No on political consultant Brian Goldsmith.

24NEG-4: Tell a lot by their supporters

Contrast on supporters: teachers, nurses and public safety for Erickson; oil, tobacco, tech and insurers for Goldsmith.

Front
Front: You can tell a lot about a candidate by their supporters. Classroom teachers, nurses, public safety and reproductive rights groups back John Erickson. He's with us.
Back
Back: Who supports Brian Goldsmith? Tobacco companies, oil companies, tech billionaires, insurance companies. No on Brian Goldsmith, he's with them, not us.

24NEG-5: Goldsmith is for sale

Business-card hook: Goldsmith as a Republican PAC consultant for hire.

Front
Front: A business card reading Brian Goldsmith, Republican PAC Political Consultant, 555-FOR-SALE, Washington DC. Defeating Democrats since 2016.
Back
Back: Goldsmith is a political consultant FOR SALE. Worked for a Republican PAC, helped defeat Democrats, donated to a Republican. No on Goldsmith, he's NOT with us.

Digital

24NEG-Video-1: :30 spot

Video

The negative :30 on Brian Goldsmith, final cut.

24NEG-Video-1: :15 spot

Video

The negative :15 on Brian Goldsmith, final cut.

SD24 CARPENTERS

Mail

24CARP-1: Good jobs you can raise a family on

Union carpenters' testimonial on the front; Erickson's jobs and cost-of-living message on the back.

Front
Front: Two union carpenters in hard hats. John Erickson will create good jobs you can raise a family on. Ethan Solis and Maria Pineda, Union Carpenters.
Back
Back: John Erickson, good jobs, lower costs, he's on OUR side. With two nurses, his three commitments, endorsing union logos and Vote Tues. Nov. 3rd.

24CARP-2: Erickson has a plan

Good jobs, lower costs, and a checklist plan with a carpenter's quote.

Front
Front: John Erickson has a plan: good jobs, lower costs. Erickson talking with a family.
Back
Back: John Erickson's PLAN: create good jobs, lower food, housing and healthcare costs. Quote from union carpenter Kayuan Mitchell and endorsements.

24CARP-3: Rent is too high

Housing costs: a For Rent sign on the front, Erickson's renter plan on the back.

Front
Front: A red FOR RENT sign. Rent is too high. John Erickson will bring it down.
Back
Back: John Erickson rents, he knows what it costs. Lower rent, make it easier to buy a home, build more housing. Quote from union carpenter Daniel Arevalo.

Digital

24CARP-Display-1: Display ads

Digital

Programmatic display set with the Solis and Pineda testimonial, shown at actual size.

Leaderboard 728 x 90
Display ad with two union carpenters in hard hats: John Erickson will create good jobs you can raise a family on, Ethan Solis and Maria Pineda, Union Carpenters. John Erickson for State Senate.
Half page 300 x 600
Display ad with two union carpenters in hard hats: John Erickson will create good jobs you can raise a family on, Ethan Solis and Maria Pineda, Union Carpenters. John Erickson for State Senate.
Medium rectangle 300 x 250
Display ad with two union carpenters in hard hats: John Erickson will create good jobs you can raise a family on, Ethan Solis and Maria Pineda, Union Carpenters. John Erickson for State Senate.
Mobile banner 300 x 50
Display ad with two union carpenters in hard hats: John Erickson will create good jobs you can raise a family on, Ethan Solis and Maria Pineda, Union Carpenters. John Erickson for State Senate.

24CARP-Meta-1: Meta ads

Digital

Feed and Stories ads with the Solis and Pineda testimonial.

Square 1080 x 1080
Square Meta ad: John Erickson will create good jobs you can raise a family on, Ethan Solis and Maria Pineda, Union Carpenters. John Erickson for State Senate.
Vertical 1080 x 1920
Vertical Meta ad: John Erickson will create good jobs you can raise a family on, Ethan Solis and Maria Pineda, Union Carpenters. John Erickson for State Senate.
Headline
Good jobs. Lower costs.
Description
Erickson for State Senate
Primary text
“John Erickson will create good jobs you can raise a family on.” — Ethan Solis & Maria Pineda, Union Carpenters

24CARP-Meta-2: Meta ads

Digital

Feed and Stories ads with union carpenter Kayuan Mitchell.

Square 1080 x 1080
Square Meta ad: A smiling union carpenter in an orange hard hat. I trust John to fight for people like us. He stands up and delivers for real people. Kayuan Mitchell, Union Carpenter. John Erickson for State Senate.
Vertical 1080 x 1920
Vertical Meta ad: A smiling union carpenter in an orange hard hat. I trust John to fight for people like us. He stands up and delivers for real people. Kayuan Mitchell, Union Carpenter. John Erickson for State Senate.
Headline
John Erickson has a PLAN.
Description
Good jobs. Lower costs.
Primary text
“I trust John to fight for people like us. He stands up and delivers for real people.” — Kayuan Mitchell, Union Carpenter
Platform disclaimer
Paid for by Building a Stronger West, sponsored by Western States Regional Council of Carpenters. Not authorized by a candidate or a committee controlled by a candidate.

SD24 SANTA MONICA

SM-1: SMRR's candidates

Santa Monicans for Renters' Rights slate for City Council with Erickson for Senate; full slate and Yes on ES on the back.

Front
Front: SMRR's candidates for Santa Monica City Council, Brett Morrow, Caroline Torosis and Daniel Ivanov, and SMRR's endorsed candidate for State Senate District 24, John Erickson.
Back
Back: SMRR and the Los Angeles County Democratic Party slate: City Council, Rent Control Board, School Board, College Board, Yes on Measure ES and yes on the local measures.

SM-2: Champions for renters

SMRR's slate as the champions for renters, with a report card on the back.

Front
Front: Santa Monicans for Renters' Rights supports John Erickson for State Senate and Morrow, Torosis and Ivanov for City Council. The champions for renters.
Back
Back: Renters' rights report card. Ivanov, Morrow and Torosis get A+; Lana Negrete gets an F for her 2022 proposal to alter rent control.

SM-3: We recommend

Fold-out piece: SMRR and the LA County Democratic Party recommendations, and a contrast on Negrete. Shown flat, so some panels print upside down.

Front
Front (flat sheet): We recommend, SMRR and the LA County Democratic Party slate for City Council and Rent Control Board, Yes on Measure ES. The lower panel prints upside down for folding.
Back
Back (flat sheet): We know the real renters' rights champions: Ivanov, Morrow, Torosis and Erickson. Santa Monica renters cannot trust Lana Negrete, with two rent control facts.

SM-4: The real Democrats

Erickson and the council slate as the real Democrats; Negrete tied to Trump's enablers on the back.

Front
Front: The real Democrats. John Erickson, the only renter for State Senate, with Morrow, Torosis and Ivanov, supported by SMRR and the LA County Federation of Labor.
Back
Back: Lana Negrete hangs out with Donald Trump's enablers: backed RFK Jr. and called herself a big fan of Bukele. No on Lana Negrete.

SD24 WEST HOLLYWOOD

WH-1: The progressive slate

Erickson with the West Hollywood council slate, endorsed by labor; Democratic Party council endorsements on the back.

Front
Front: Vote for the progressive slate. John Erickson for State Senate and Chelsea Byers, Helen Krieger and Jonathan Cottrell for West Hollywood City Council, endorsed by the labor movement.
Back
Back: The Democratic Party endorses for City Council: Byers, Krieger and Cottrell, with their records. Vote progressive by November 3rd.

WH-2: Champions for renters

Renter message for the West Hollywood slate with a report card on the back.

Front
Front: Champions for renters. John Erickson, the only renter for State Senate, with Byers, Krieger and Cottrell for West Hollywood City Council.
Back
Back: Renters' rights report card. Erickson, Byers, Krieger and Cottrell get A+; John Duran gets a D and Larry Block an F.

WH-3: The progressive for Senate

Erickson's renter and Planned Parenthood record, with the council team on the back.

Front
Front: John Erickson for State Senate, the only renter running, with his record and the Stonewall Democratic Club endorsement. The progressive for Senate.
Back
Back: The progressive team for City Council: Byers, Krieger and Cottrell with their endorsements. Vote progressive by November 3rd.

SD24 ADDITIONAL MAIL

24Southbay-1: The South Bay unites for Erickson

South Bay endorsement piece: sheriff, firefighters, Indivisible and local elected officials.

Front
Front: The South Bay unites for John Erickson for State Senate, with Sheriff Robert Luna, firefighters, Indivisible South Bay LA and Planned Parenthood.
Back
Back: Fighting for the South Bay. Erickson with firefighters, his South Bay priorities, and endorsements from Torrance, Hermosa Beach, Lomita and Rolling Hills Estates officials.

24CLF-1: Union members: who's on our side

California Federation of Labor Unions and SEIU California piece to union households.

Front
Front: Union members: who's on our side for State Senate, with a hard hat, stethoscope and fire helmet, and the California Labor Federation and SEIU California logos.
Back
Back: John Erickson for State Senate. Your unions checked the records and they're backing John Erickson: highest minimum wage, protections for hotel housekeepers, COVID hazard pay.